Direct Marketing

You'll achieve top results by relying on Scan Group for fully-integrated mail, PURL and e-mail campaigns

Hassle-free development and production is accomplished by relying on one source for campaign development, production and distribution.

Costs are controlled when we analyze and assist you in producing clean, accurate data files 

Smarter communications are achieved we leverage your data to reach the right prospects and customers with relevant, individual messages.

Accurate lead generation and qualification will happen through well-managed variable data direct marketing generates 

Our New Blazing Fast Mailing Equipment

CAMPAIGNS – small businesses and large corporations take advantage of our proven campaign packages, customized to any market and budget.

• Fully-integrated print/purl/email
• Series development and implementation
• Special promotions – one time offers, announcements and invitations
• Triggered and timed programs – for on-going lead generation, qualification and communications
• Response measurement and reporting

TARGETED ONE-TO-ONE COMMUNICATIONS – companies and organizations from all industries have learned that speaking to prospects and customers with relevance increases response and revenue.

• Fully-customized print and email programs offering one-to-one communications with relevant text, images and content.
• Variable data print and email offering personalized communications
• Versioned print and email for targeted market segments
• Web-2-Print campaigns from individual sales representatives, branch offices and dealerships/distributors

CREATIVE DEVELOPMENT – Marketing expertise combine with innovative talent to create the most effective approach for your needs.

• Design
• Copywriting
• Photograph
• Illustration

PURLS – “Personalized” URLs, can drive your prospects and clients to their personalized landing pages, where you can gather additional information to create and build stronger relationships.

• Expert direction to integrate the power of print, email and the web
• Creative development
• Programming & implementation
• Flexible options for dashboard monitoring, customized reporting and data capturing
• Triggered automated response options

MAILING  –  Save time, money and effort by relying on one source, including this final distribution step.

• List development, acquisition, segmenting and modeling
• Database maintenance, formatting, cleansing with options for merge/purge and deduping
• Postal pre-sorting – achieving lower overall costs with reduced postage rates
• Mail list processing with CASS Certification, NCOA, DPF,  merge/purge and deduping
• Inkjet imprinting on nearly any surface
• Inserting, tabbing, gluing
• Post Office delivery and/or drop shipments

EMAIL MARKETING – Combined with print and purl elements, email marketing can powerfully support the entire marketing program.

• Creative development
• Automated response
• Tracking
• Reporting

Card Dimensions
	Minimum Maximum Length 5 inches 6 inches Height 3-1/2 inches 4-1/4 inches Thickness 0.007 inch 0.016 inch

Letter Dimensions
	Minimum Maximum Length 5 inches 11-1/2 inches Height 3-1/2 inches 6-1/8 inches Thickness 0.007 inch 1/4 inch

USPS Links:

Machinable Letters and Cards
Nonmachinable Letters
Automation Letters and Cards

Quick Service Guides:

First-Class Mail
230b Nonmachinable Letters
230c Machinable Letters and Cards
230d Automation Letters and Cards

Standard Mail
240a Nonmachinable Letters
240b Machinable Letters
240c Automation Letters
240d Enhanced Carrier Route Letters

Periodicals
707d Nonbarcoded Letters
707f Barcoded (Automation) Letters